The Complete Showa Modern Design 1920s-30s Set / Seigensha

A two-book collection showcasing the visual culture of Japan during the 1920s and 1930s. Covering both commercial advertising and storefront sign design, these volumes offer a look at the typography, illustrations, layouts, and graphic styles that shaped everyday life during the Showa Modern era. Ideal for designers, illustrators, historians, and anyone interested in vintage Japanese design.

Included inside:
New Edition: Showa Modern Advertising Design 1920s–30s / Seigensha ×1 – A collection of advertisements from the Showa Modern period, featuring packaging, posters, magazine ads, and promotional materials that reflect the changing tastes and lifestyles of pre-war Japan.
New Edition: Showa Modern Signboard Design 1920s–30s / Seigensha ×1 – A visual archive of shop signs, storefront graphics, lettering, and commercial displays from the same era, highlighting the distinctive character of Japanese street design and hand-drawn typography.