The Story
A hardcover commemorative book marking 30 years of minä perhonen, the Japanese fashion and lifestyle brand built around the ambition to last at least 100 years. It gathers 220 textile patterns chosen from roughly 1,000 created over three decades, alongside archival materials, creator conversations, and a mending project centered on the word "tsugu" — to join, to follow, to pass on.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
A hardcover commemorative book marking 30 years of minä perhonen, the Japanese fashion and lifestyle brand built around the ambition to last at least 100 years. It gathers 220 textile patterns chosen from roughly 1,000 created over three decades, alongside archival materials, creator conversations, and a mending project centered on the word "tsugu" — to join, to follow, to pass on.
